24 Brand Mantras By Jagdeep Kapoor

Mantras From the Mind

1- To build a big brand , adopt a short brand name

2- Don't let zazzy research replace common sense.

3-- Use benefit segmentation to build brands.

4-- Sample to sell ample

5-- Don't hesitate to communicate.

6-- Like salt , use advertising in the right proportion.

7-- Jo dikhata hai wo bikta hai (What is visible , sells)

8-- Brand images are fragile , handle with care,

9-- Your consumer's needs come first.

10-- Don't underprice yourself.

11-- Brands must make profit , not only noise.

12-- Focus on consumption , rather than purchase.

Mantras From The Heart

13- Be humble or you will tumble.

14-- Build relationships to build brands.

15-- Respect your retailers.

16-- Avoid generality to give your  brand a personality.

17- Nurture your brand as you would a child.

18-- Service is the first step to a great brand.

19-- Remember , consumers look for perceived in brands.

20-- Don't sell the right product to wrong audience.

21--Pay heed to consumer emotions.

22-- Don't prejudge your consumer.

23- Respect the local consumer.

24 - Be honest , don't con 

How to Make Your Own Decisions - STEP Formula

S- Situation - Determine what you must decide. Be sure you understand the details of the situation.

T- Think - Gather information and think about possible alternatives.

E- Evaluate - Consider all you alternatives.

P- Pros and cons -- Look at your top choices and weight the advantages and disadvantages of each 

     select the choice best for you

Success Mantras By Dr. Subhash Chandra (Television Industry Stalwart )

Agar khuda ki meherbani ho, dil mein kuch kar guzarne ki aag ho, toh uchai bhi tujhe jhuk ke haath de"

Creativity is the greatest rebellion in existence today

Whatever you want to do, do it wholeheartedly with total consideration, total thought in that issue, 'Think about it, drink it, sleep it, be with that issue and success will definitely come to you

When you are in a herd mentality or a mob mentality, you cannot be creative

Innovation is not a function of money

You have to develop consciousness, you have to be compassionate and creativity will come to you automatically and certainly your business will be more successful

Negativity can also be a talent

A negative person can be an asset for a company

Every person is capable of turning negativity into positivity

Take inspiration from everyone, but pave your own path

Word of mouth publicity is the best form of publicity

You need to be focused to succeed in life

Weigh your strengths, overcome your weakness and then put up a fight

Honesty will definitely get you success

It is possible to be successful in business by being honest

Leadership is a talent & talent cannot be acquired.

You are either born a leader or not

You don’t need to be a leader to succeed in life

Women are the most powerful beings in the universe

Ensure that you are well aware about your role before joining an organization

Always ensure that you communicate your thoughts with your manager

Higher pay packets can make an employee insecure

Instead of cutting smaller businessmen you should join hands with them after realizing their strengths

You should always know the strengths & weaknesses of your competitors

Negativity is a disease

You fail only when you accept your failure

Don’t associate faith only with religion

An employee doesn’t leave a company but his leader

Talent, knowledge & skill are three different things

If placed in a wrong department one is bound to become a bad performer

Fear of failure reflects a defeatist attitude

Meditation helps you keep a cool head even in testing times

It is important to value the talent you have in a company

Complacency at work can lead to your downfall

If a leader is honest then his subordinates will be honest too

It’s only when you feel redundant that you strive to diversify & start something new

If you are focused then no one can discourage you from following your heart

You should take only that amount of risk that you can handle

A challenger always assesses a company’s weaknesses

Every big player in the business world was a startup once

No work is below your dignity

Never try to control a talented person

Make time your friend and not your enemy

A delay of 5 minutes can change the course of your life

Time management can make a person extraordinary

Time management teaches you honesty

 Time management is equivalent to life management

If you live in your past you will always have regrets

Acceptance is the key to a positive state of mind

Bringing discipline in your life will help you overcome all negative situations & feelings

Communication is not confined to verbal communication

Social media is good for addressing the masses

Change your attitude and life will change for the better

A successful person builds a strong foundation with the bricks that are thrown at him

Success should not be limited to monetary gains

Hard-work & fate go hand in hand

Aspiring for a better life is not greed

The person who puts you down is a person with no standard

The person who has too much is often the most greedy

Don’t be possessive but do protect your relationships

Conflicts make bonds stronger

Don’t let a relationship become transactional

A true leader creates more future leaders

You don’t necessarily have to be a leader to succeed in life

A leader never fears competition

Every person is capable of creating a legacy

You can find motivation anywhere but the desire to excel should come from within

The new generation is talented enough to create a legacy

It’s only when you treat today as the last day of your life that tomorrow will be the first day

Don’t get defeated by defeat, learn from it

Being fearless will help you in taking dynamic decisions

Accept the realities of your life & do not run away from fear

Living life is an art & the technique comes to us naturally but gradually

It won’t be honest to live your life unless you express your feelings

Living is an art

A human being’s life is worthless without a purpose

Live every day as if it is your last & learn as if you are to live forever

Self doubt creates negativity, you should learn to trust yourself

Experience is also wealth that you have acquired, don’t forget to share it

A confident man would never seek answers for his problems in others

Failure should not be taken as defeat

Questioning things does not turn you into a rebel instead it helps you understand other people’s decisions & your circumstances better

An entrepreneur does not fear from taking risk

If you are trustworthy then the world will reflect the same sentiment

Life won’t be easy for an honest person but he would be praised for his honesty even by his enemies

Being silent is not a sign of weakness

One should never aspire for material gains only

Taking challenges is also a talent one is born with

Aspirations can change with age & circumstances

To keep your mind in the present is a habit & it takes time to form a habit

You should design your aspirations according to your talent

Never take your failure as defeat

Always see obstacles as opportunities

Be positive even when you are unsuccessful

Destiny is nothing but a belief, believe in yourself & you will succeed

No business can be a success without innovation

Just money won’t help you retain talent

A great performer might not necessarily transform into a great leader

Lack of good health curbs success

Yoga means uniting the body & mind, it has nothing to do with religion

Half baked knowledge can only mislead a person

If a family member becomes your competitor don’t hate him but help him

A business should be run by the system & not a person

If you infuse your employees with trust & ownership they will help make your business a success

Being a responsible corporate citizen is more important than engaging in any CSR activity

Businessmen should have community spirit

Every corporate should understand his duty towards the society

I met people and realized that news media hasn’t lost all of its credibility

News should be seen as a medium that empowers people

People today want news that fills them with positivity & helps them excel in life

Management Lessons From Movies

1.     Lagaan: Facing challenges, skill and unskilled team management, over confidence, Team building, Family involvement, Willingness to win, Do or die sprit, Jealousy, Ego handling, and Emotions management.

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2.     Fashion: Aiming at High dreams, Digesting success, sustaining success, achieving success, how to raise from one’s failure, Family interventions, Systems prevailing in each industry, Bad habits a factor to rule you out, willingness to comeback and regain the bygone glory, recovering from depression, leader is never the best performer and facing different seasons in life.

3.     Swades: Giving importance to Nation first, Building a team in a village, Love for motherland, Resistance and change management, Imbalance in world and society.

4.     Gandhi : Balancing roles, Mission accomplishment, Values and Principles, Power of mission statement, Power of prayer, Happiness is inside, community benefit, love for the nation, giving top priority to Nation, Decision making, Legendary attitude and Leadership through demonstration.

5.     Munnabhai M.B.B.S: Effect due to Place and position, Power of positive attitude, Interpersonal communication and relationship, Power of belief, Applicable learning, Positive affirmations and People perform their best in what they like even in all odds.

6.     Chake De India: Goal Achievement, Team building, Team management, Team spirit, Role of seniors, Coaching leadership, Focus, Benefits of homework, Positive affirmation and Power of subconscious mind, Talent management, Organisational goal versus, Individual goals, Sacrifice and win, Male dominance as well as Women as a performer.

7.     Taare Zameen Par : Role of academic institutions, Role of a teacher, Power of creativity, Coaching leadership, Role of parents in their children’s lives, Creative visualisation, Out-of-box thinking, Effects of comparison and Value addition to the education system.

8.     Jodhaa Akbar: Power of Wisdom, Decision-making, Consequences of doubts, Behavioural games and negative attitude, Competency management, Management by walking around, Supremacy of leadership, and Prime importance given to Nation and organisation.

9.     Waqt: Conflict between perception and communication, Gap between intention and communication, Intention and behaviour is different, Effects of miss communication, No alternative to hard work, Demonstration of devotion, Success never comes overnight, Role of parents in moulding children’s lives and Role of children in the family.

10.    Veera Zaara: Leadership inspires people to lay their lives for you, Philosophy of love, Commitment value in personal life, care and share, sacrifice and winning.

11. Black: Role of a trainer, Believe in results, Patience, Change is permanent, Human Capital Management; Satisfaction is above money factor.

12. Lakshya: Mission statement, Goal achievement, Willingness to do and achieve, Inner driven leadership, Visible change, Difference between ordinary and extra ordinary and Daily homework.

13.Wednesday: Time management, Delegation and empowerment, Facing challenges, Crisis management, Balancing roles, Mission accomplishment, Power of technology and Killing instincts.

14.     Earth: Effects of bad habits, Relationship between husband and wife, Power of values, Over ambition, Love is a need of life, Woman as an equaliser and creator, Self-realisation.

15. Ghajini: Corporate management, Egoless relationship, Helping society, Unexpected positive strokes, Spiritual leadership, Power of communication and silent, Life is spontaneity, Helping people before they ask and give more than they expect, Imbalance in society and unethical leaders in power, Valuing relationship, Sacrificing and winning, Physical fitness, Health management, Role acceptance, Hard work, Change management.

16.  Corporate: Power of ethics and values, Business rivalry, Pressure at work place,  Short-cut to success, Past forcing you to live in the contemporary future, Valueless career, Association and unseen relationship of religious, politics and business houses.

17.  Om Shanti Om: Power of super divine, Reincarnation, Spiritual help and blessings, Power of burning desire, Unethical business leaders, Talent management.

18. Iqbal: Role of a coach, Limited resources, challenges to become successful, Blaming and negative stroking, under expecting human capital, Passion is everything, Create your creative workplace and Career is beyond money.

19. Aankhen: Teamwork and team management, Adult learning and performing, Power of external motivation, Benefits of homework, and Planning before any action.

20. Guru: Power of ambition and vision, Conflict in relationship, Unethical business houses, Growth without principles, Value addition, Changing your orbit, Courageous corporate leader, Negotiation skills, Growth and speed and Self confidence.

21.Sarkar: Loyalty, Handling conflicts, Pressure management, Unethical leadership, Double standards in relationship, Action versus reaction, Family leadership and Self-centric leadership.

22.   Mohabbatein: Leadership with norms, Institutional leadership, Code of conduct and Standardise norms in Institutes, Power of love, Disagreement of principles, War of ideas, Philosophy and Ideology.

23. Manthan: Rural management, Society building, People management, Semi-skilled and unskilled work force, People upliftment and Creating organisation with ownership feelings.

Quote Of The Day

Never Reply When You Are Angry.
Never Make A Promise When You Are Happy.
Never Make A  Decision When You Are Sad-- Anonymous

Anger makes dull man witty but it keeps them poor- Elizabeth J.

Assume a virtue and its yours- Anonymous

प्रेरणा दायक कथन

परिधि के उस पार देखो , एक नया विस्तार देखो
तुलिकाएं हाथ में हैं , चित्र का आकार देखो
रूढ़ियाँ  सीमा नहीं है , एक नया संसार देखो
यूँ न थक कर हार मानो , जिंदगी उपहार देखो
उंगलिया जब भी उठाओ , स्वयं का व्यवहार देखो
मंजिले जब भी उठाओ , तुम नया आधार देखो
हाँ  मुझे पूरा यकीं है , स्वपन को साकार देखो

Swami Vivekananda and Nation building

Swami Vivekananda was a dreamer.  He dreamt big day and night.   But, the only theme of his dream was India.  This one word stirred extraordinary feelings in the deepest regions of his heart.  Perhaps, he was the greatest patriot to have ever been born in this country.  The testimony of Mahatma Gandhi vouches for this assertion.  Mahatma Gandhi visited Belur Math in 1921 and before leaving he wrote in the Visitors’ Book that after reading Swami Vivekananda’s works, his patriotism for the country had increased thousand fold.  One of the Western disciples of Swami Vivekananda, Sister Christine, wrote in her reminiscences, “Our love for India came to birth, I think, when we first heard him (Swami Vivekananda) say the word, “India”, in that marvelous voice of his.  It seems incredible that so much could have been put into one small word of five letters.  There was love, passion, pride, longing, adoration, tragedy, chivalry, himweh, and again love.  Whole volumes could not have produced such a feeling in others.  It had the magic power of creating love in those who heard it.”    In fact, his love for our motherland was perhaps the singular factor which held him tied to this earth.  He was a born Yogi. He was  a great contemplative and diving deep into meditation was the natural drift of his mind.  However, he sacrificed all these to serve our motherland. 

Swami Vivekananda knew everything about India like the palm of his hand.  What was the source and basis of his knowledge?  He was a keen student of history and had a thorough knowledge of India’s glorious past.  He was immensely practical in his outlook and that helped him understand the then condition of our country.  After the passing away of his Guru and mentor, Sri Ramakrishna, he had gone on a pilgrimage of the entire country on foot.  He met people from every segment of the society, from the richest to the poorest, from the most learned to the most ignorant, from high caste priests to those condemned as the low caste, from Maharajas to penniless beggars.  The firsthand knowledge which he gained through his explorations gave him a complete understanding of our country including the causes for its downfall.  Being a visionary and endowed with an extraordinary intellect and even a more feeling heart, he could find out the cure for India’s maladies and for restoring her to her former glory.  He predicted that India’s future glory would far surpass her past glory.  He felt deeply concerned and pained by the degradation of our country.  He said, “If there are holes in this national ship, this society of ours, we are its children, let us go and stop the holes. Let us gladly do it with our hearts' blood; and if we cannot, then let us die. We will make a plug of our brains and put them into the ship, but condemn it never.”  After a stay of four years in the West, during which he achieved extraordinary fame and recognition and was virtually lionized by the society; when he was about to depart for India, a Westerner asked him how he was feeling about returning to his motherland.  In reply he said, “India I loved before I came away.  Now the very dust of India has become holy to me, the very air is now to me holy; it is now the holy land, the place of pilgrimage, the Tirtha." 

Swami Vivekananda clearly identified the causes for our downfall, one of which was the neglect of the masses which he labeled as the great national sin.  He said, “The poor, the low, the sinner in India have no friends, no help – they cannot rise, try however they may.  They sink lower and lower every day, they feel the blows showered upon them by a cruel society, and they do not know whence the blow comes.”  He said that millions were oppressed in the name of religion and one of the chief causes of India’s ruin was the monopoly of education by a few belonging to the privileged classes. 

Swami Vivekananda said that the whole difference between the West and the East is in that, they are nations i.e. civilizations, whereas we are not.  While the higher classes in India and the West are the same, but there is infinite distance between the lower classes of these countries.  He lamented that for centuries people had been taught theories of degradation and have been told that they were nothing.  The masses have been repeatedly told that they are not human beings and frightened for centuries till that they have become animals.  Laziness, lack of energy, want of sympathy and appreciation for others were at the root of all miseries and that they should be given up. 

Another cause according to him was our exclusiveness. India went into her shell as the oyster does, and refused to give her jewels and her treasures to the other races of mankind, refused to give the life-giving truths to thirsting nations outside the Aryan fold.  He said that we shut ourselves from the outside world, did not go out and did not compare notes with other nations.  One of the drawbacks of our nation according to him was that it totally lacked in the faculty of organization and that we are altogether averse to making a common cause for anything.   He said that the first requisite for organisation was obedience which we lacked as a race.  He said, “In spite of the greatness of the Upanishads, in spite of our boasted ancestry of sages, compared to many other races, I must tell you that we are weak, very weak. First of all is our physical weakness. That physical weakness is the cause of at least one-third of our miseries. We are lazy, we cannot work; we cannot combine, we do not love each other; we are intensely selfish, not three of us can come together without hating each other, without being jealous of each other.”  According to him another major reason for India’s degradation was the trampling of the women.  He said that our country is one of the weakest in the world because Shakti was held in dishonor here.  In addition to the causes identified by Swamiji, corruption, particularly in public life has become yet another major cause.  But, then the solutions given by Swamiji cover this malady also. 

What is the way to regeneration?  The first step in this regard is uplifting the masses by restoring their lost individuality and faith in themselves.  Swami Vivekananda said that we should remember that the nation lives in the cottages and that no amount of politics will be of any avail until the masses of India are once more well educated, well fed and well cared for.  He said, “our mission is for the destitute, the poor, and the illiterate peasantry and labouring classes, and if, after everything has been done for them first, there is spare time, then only for the gentry.”  He said emphatically that we should feel proud of our past and derive our strength and inspiration from those glorious chapters of the bygone days.  Along with this he also advocated respect for the great men of the country.  He was of the firm view that material civilization was absolutely necessary to create work for the poor.  He said, “Bread! Bread! I do not believe in a God, who cannot give me bread here, giving me eternal bliss in heaven! Pooh! India is to be raised, the poor are to be fed, and education is to be spread...”  He said that uplift of women deserves utmost priority and only after that can there be hope for any real good for the nation.  He said, “All nations have attained greatness by paying proper respect to women. That country and that nation which does not respect women has never become great”. 

Swami Vivekananda laid the greatest emphasis on education for the regeneration of our motherland.  He said, “Education, education, education alone! Travelling through many cities of Europe and observing in them the comforts and education of even the poor people, these brought to my mind the state of our own poor people, and I used to shed tears. What made the difference? Education was the answer I got.”  According to him, a nation is advanced in proportion as education is spread among the masses.  But, what was the education that he advocated?  According to him “education is the manifestation of perfection already in man and that what a man ‘learns’ is really what he ‘discovers’ by taking the cover off his own soul, which is a mine of infinite knowledge.”  Hence he said that our process of education should be such that it helps the students to manifest their innate knowledge and power.  He advocated a man-making character-building education.  He said, “We want that education by which character is formed, strength of mind is increased, the intellect is expanded, and by which one can stand on one's own feet.”  He said that education must make the students self-reliant and help them face the challenges of life.  He was highly critical of the so-called educated who do not care for the poor and downtrodden.  He said, “So long as the millions live in hunger and ignorance, I hold every man a traitor who, having been educated at their expense, pays not the least heed to them.”  According to him, three things are necessary to make every man great, every nation great and that is we should have conviction in the powers of goodness, the absence of jealousy and suspicion and helping all those who are trying to be and do good. 

Swami Vivekananda had immense faith in the youth of this country and said that they would work out his ideas like lions. “That you may catch my fire, that you may be intensely sincere, that you may die the heroes' death on the field of battle — is the constant prayer of Vivekananda.”