Mantras From the Mind
1- To build a big brand , adopt a short brand name
2- Don't let zazzy research replace common sense.
3-- Use benefit segmentation to build brands.
4-- Sample to sell ample
5-- Don't hesitate to communicate.
6-- Like salt , use advertising in the right proportion.
7-- Jo dikhata hai wo bikta hai (What is visible , sells)
8-- Brand images are fragile , handle with care,
9-- Your consumer's needs come first.
10-- Don't underprice yourself.
11-- Brands must make profit , not only noise.
12-- Focus on consumption , rather than purchase.
Mantras From The Heart
13- Be humble or you will tumble.
14-- Build relationships to build brands.
15-- Respect your retailers.
16-- Avoid generality to give your brand a personality.
17- Nurture your brand as you would a child.
18-- Service is the first step to a great brand.
19-- Remember , consumers look for perceived in brands.
20-- Don't sell the right product to wrong audience.
21--Pay heed to consumer emotions.
22-- Don't prejudge your consumer.
23- Respect the local consumer.
24 - Be honest , don't con
1- To build a big brand , adopt a short brand name
2- Don't let zazzy research replace common sense.
3-- Use benefit segmentation to build brands.
4-- Sample to sell ample
5-- Don't hesitate to communicate.
6-- Like salt , use advertising in the right proportion.
7-- Jo dikhata hai wo bikta hai (What is visible , sells)
8-- Brand images are fragile , handle with care,
9-- Your consumer's needs come first.
10-- Don't underprice yourself.
11-- Brands must make profit , not only noise.
12-- Focus on consumption , rather than purchase.
Mantras From The Heart
13- Be humble or you will tumble.
14-- Build relationships to build brands.
15-- Respect your retailers.
16-- Avoid generality to give your brand a personality.
17- Nurture your brand as you would a child.
18-- Service is the first step to a great brand.
19-- Remember , consumers look for perceived in brands.
20-- Don't sell the right product to wrong audience.
21--Pay heed to consumer emotions.
22-- Don't prejudge your consumer.
23- Respect the local consumer.
24 - Be honest , don't con
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