·
Study on creation of luxury brand
·
Strategies used to build successful Internet based customer
services
·
Conspicuous consumption
·
Changing trends in FMCG industry in India
·
Promotion strategies followed in retail sector
·
Study on changing consumer preference towards organized
retailing from un-organized retailing.
·
Study on "impact of advertising in B2B marketing"
·
Distribution network & general insurance industry
·
Study on strategies for promoting retailers' brands
·
The impact of tax on electronic goods & products (industrial
marketing)
·
Merchandising key account management in apparel exports
·
Marketing in FMCG sector
·
E-marketing of financial services: Relationship approach
·
Impact of promotional activities at mall on consumer’s behavior at
shopping malls
·
Managing of luxury brands
·
Role of emotional satisfaction in service encounters - retail
sector
·
Study on factors influencing adaptability & usability of
consumer electronics
·
Future of consumer durables pertaining to standard brands &
own brands of retailer like (next, bigbazar)
·
Study of consumer behavior related to different soap brands in a
location
·
Influence of branding on consumer purchasing behavior
·
Analysis of sales promotions ability to prompt brand
·
Measuring effectiveness of display system for chocolate in
retail
·
Choosing retail locations for shopping in India (retail
industry)
·
Study on "impact of web 20 technologies on B2B
marketing"
·
Integrated marketing communications (IMC)
·
Analysis of the role of outdoor advertising and establishing
strategies for managing space media
·
Factors affecting real estate markets in a location
·
Logistics & Rink management
·
Impact of customer relationship management in retail
industry"
·
The study of customer perceptions towards ayurvedic health
spas"
·
A study on factors influencing adaptability & usability of
consumer electronics"
·
An analysis of possible strategies for successful internet based
customer services"
·
Impact of promotional activities on consumer’s behaviour at
retail outlets"
·
Present and future potential of users generated content and its
role in on-line advertising"
·
Retail outlet mapping of retail stores and shopping malls
·
Impact of buying factors on the sales of chemical goods"
·
Analysis of the effectiveness of branding on luxury products
·
A study of implementation & effectiveness of competence
management
·
A study on changing importance of various media vehicles of
advertising"
·
Study of factors which influence the location of retail
outlet"
·
A study of buyer behavior towards after-sales-service of
electronic products”
·
Effect of big box retail chains on small business"
·
An analysis of consumer behaviour in upgrading to conspicuous
goods in branded apparels
·
Study of consumer behaviour related to different bathing soap
brands
·
The factors affecting and enhancing the brand equity of
multinational corporations in India
·
Study on consumer behavior with special reference to preference
of brands in cellular phones"
·
A study of attributes in accepting specialty pharmaceutical
products among medical practitioners
·
Effects of negative word of mouth communication on brand equity“
·
A study on motivational significance of various reward and
recognition programs"
·
A study on the impact of loyalty programs on consumer purchase
behavior and loyalty"
·
Marketing strategy adopted for selling different mobile
·
Market potential for turnkey conferencing
·
Market feasibility
·
Effective retail distribution in insurance
·
Dealership network & effectiveness of distribution system
·
Customer satisfaction electronic products
·
Customer behavior
·
Customer awareness
·
Customer preference towards promotional activities
·
Brand image
·
Comparative study on brand loyalty
·
Brand awareness
·
Channel recruitment & development
·
Brand preference
·
Customer expectations
·
Distribution channel
·
Developing marketing strategies
·
Distribution & promotional strategies
·
Effectiveness of rural distribution
·
Global scenario & market potential
·
Import consolidation
·
Logistics operation
·
Management automation
·
Marketing mix
·
Global supply chain mgt & logistics
·
Customer satisfaction survey
·
Consumer perception survey
·
Service quality study
·
Service blueprinting
·
Service process mapping – back stage, on-stage
·
Improving service quality using service blueprinting
·
Competition analysis
·
Service standards
·
Study on effectiveness of employee’s role in service delivery
·
Effectiveness of channels (distributors/ dsas) in service
delivery
·
Effectiveness of channels (on-line/ internet) in service
delivery
·
Customer data analysis
·
Study of institutional markets
·
Effectiveness of promotion schemes
·
Measurement of brand awareness and brand perception
·
Customer loyalty study
·
Study of purchase influencing factors
·
Customer profiling
·
Advertising effectiveness study
·
Customer satisfaction survey
·
Consumer perception survey
·
Service quality study
·
Service blueprinting
·
Service process mapping – back stage, on-stage
·
Improving service quality using service blueprinting
·
Competition analysis
·
Service standards
·
Study on effectiveness of employee’s role in service delivery
·
Effectiveness of channels (distributors/ dsas) in service
delivery
·
Effectiveness of channels (on-line/ internet) in service
delivery
·
Customer data analysis
·
Study of institutional markets
·
Effectiveness of promotion schemes
·
Measurement of brand awareness and brand perception
·
Customer loyalty study
·
Study of purchase influencing factors
·
Customer profiling
·
Advertising effectiveness study
·
Strategies for marketing agro products
·
Telemarketing advantages & disadvantages
·
Customer data analysis
·
Study of institutional markets
·
Effectiveness of channels ( online/ internet ) in service delivery
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