Sunday, April 5, 2015

MARKETING PROJECT TOPICS


·         Study on creation of luxury brand
·         Strategies used to build successful Internet based customer services
·         Conspicuous consumption
·         Changing trends in FMCG industry in India
·         Promotion strategies followed in retail sector
·         Study on changing consumer preference towards organized retailing from un-organized retailing.
·         Study on "impact of advertising in B2B marketing"
·         Distribution network & general insurance industry
·         Study on strategies for promoting retailers' brands
·         The impact of tax on electronic goods & products (industrial marketing)
·         Merchandising key account management in apparel exports
·         Marketing in FMCG sector
·         E-marketing of financial services: Relationship approach
·         Impact of promotional activities at mall on consumer’s behavior at shopping malls
·         Managing of luxury brands
·         Role of emotional satisfaction in service encounters - retail sector
·         Study on factors influencing adaptability & usability of consumer electronics
·         Future of consumer durables pertaining to standard brands & own brands of retailer like (next, bigbazar)
·         Study of consumer behavior related to different soap brands in a location
·         Influence of branding on consumer purchasing behavior
·         Analysis of sales promotions ability to prompt brand
·         Measuring effectiveness of display system for chocolate in retail
·         Choosing retail locations for shopping in India (retail industry)
·         Study on "impact of web 20 technologies on B2B marketing"
·         Integrated marketing communications (IMC)
·         Analysis of the role of outdoor advertising and establishing strategies for managing space media
·         Factors affecting real estate markets in a location
·         Logistics & Rink management
·         Impact of customer relationship management in retail industry"
·         The study of customer perceptions towards ayurvedic health spas"
·         A study on factors influencing adaptability & usability of consumer electronics"
·         An analysis of possible strategies for successful internet based customer services"
·         Impact of promotional activities on consumer’s behaviour at retail outlets"
·         Present and future potential of users generated content and its role in on-line advertising"
·         Retail outlet mapping of retail stores and shopping malls
·         Impact of buying factors on the sales of chemical goods"
·         Analysis of the effectiveness of branding on luxury products
·         A study of implementation & effectiveness of competence management
·         A study on changing importance of various media vehicles of advertising"
·         Study of factors which influence the location of retail outlet"
·         A study of buyer behavior towards after-sales-service of electronic products”
·         Effect of big box retail chains on small business"
·         An analysis of consumer behaviour in upgrading to conspicuous goods in branded apparels
·         Study of consumer behaviour related to different bathing soap brands
·         The factors affecting and enhancing the brand equity of multinational corporations in India
·         Study on consumer behavior with special reference to preference of brands in cellular phones"
·         A study of attributes in accepting specialty pharmaceutical products among medical practitioners
·         Effects of negative word of mouth communication on brand equity“
·         A study on motivational significance of various reward and recognition programs"
·         A study on the impact of loyalty programs on consumer purchase behavior and loyalty"
·         Marketing strategy adopted for selling different mobile
·         Market potential for turnkey conferencing
·         Market feasibility
·         Effective retail distribution in insurance
·         Dealership network & effectiveness of distribution system
·         Customer satisfaction electronic products
·         Customer behavior
·         Customer awareness
·         Customer preference towards promotional activities
·         Brand image
·         Comparative study on brand loyalty
·         Brand awareness
·         Channel recruitment & development
·         Brand preference
·         Customer expectations
·         Distribution channel
·         Developing marketing strategies
·         Distribution & promotional strategies
·         Effectiveness of rural distribution
·         Global scenario & market potential
·         Import consolidation
·         Logistics operation
·         Management automation
·         Marketing mix
·         Global supply chain mgt & logistics
·         Customer satisfaction survey
·         Consumer perception survey
·         Service quality study
·         Service blueprinting
·         Service process mapping – back stage, on-stage
·         Improving service quality using service blueprinting
·         Competition analysis
·         Service standards
·         Study on effectiveness of employee’s role in service delivery
·         Effectiveness of channels (distributors/ dsas) in service delivery
·         Effectiveness of channels (on-line/ internet) in service delivery
·         Customer data analysis
·         Study of institutional markets
·         Effectiveness of promotion schemes
·         Measurement of brand awareness and brand perception
·         Customer loyalty study
·         Study of purchase influencing factors
·         Customer profiling
·         Advertising effectiveness study
·         Customer satisfaction survey
·         Consumer perception survey
·         Service quality study
·         Service blueprinting
·         Service process mapping – back stage, on-stage
·         Improving service quality using service blueprinting
·         Competition analysis
·         Service standards
·         Study on effectiveness of employee’s role in service delivery
·         Effectiveness of channels (distributors/ dsas) in service delivery
·         Effectiveness of channels (on-line/ internet) in service delivery
·         Customer data analysis
·         Study of institutional markets
·         Effectiveness of promotion schemes
·         Measurement of brand awareness and brand perception
·         Customer loyalty study
·         Study of purchase influencing factors
·         Customer profiling
·         Advertising effectiveness study
·         Strategies for marketing agro products
·         Telemarketing advantages & disadvantages
·         Customer data analysis
·         Study of institutional markets

·         Effectiveness of channels ( online/ internet ) in service delivery

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