Most Innovative
Practices of Marketing
Most innovative practices of
marketing are well known to create penetration and depth in customer reach that
have remained practically impossible for many successive ages. We would
introduce here some of the greatest and most innovative & creative
practices of marketing in the global business scenario.
It is now needless to say
that innovation plays the leadership role in all functional disciplines of the
business and marketing being the most rigorous and instrumental in creating the
success stories of market penetration and expansion requires innovative
measures and continuous research more persistently than other business
functions. Following the globalization and its worldwide business trends most
of the large corporations and aspiring small as well as medium companies are
driving innovative marketing strategies and initiatives in the global scale to
obtain better stability and reach in market. Most innovative practices of
marketing are well known to create penetration and depth in customer reach that
have remained practically impossible for many successive ages. We would
introduce here some of the greatest and most innovative and creative practices
of marketing in the global business scenario.
Marketing through Web(Online)
The present age is distinctly
marked by the dominance of internet, web based services, mobile telephony and
related technological as well as virtual world of communication. Naturally the
practice of marketing also had to follow this and as a result the new world of
web based marketing opened the door for all the small, medium and large
business companies across the world. With the practice of web based marketing
now a small or medium sized company can compete with a large multinational
company in the marketing of services and products and web based marketing as
one of the most innovative practices of marketing makes a wide array of
innovations possible in different segments of products and services.
Effective Promotion through
Social Media Marketing(SMM)
Social media sites in the present
world of information technology users are most popular and the world population
is increasingly becoming dependent on the sharing platforms of social media
sites in various regards. Naturally large business companies have started to
target these sites as the mass platform for the purpose of their brand
promotion and various functions of marketing. Effective promotion through
social media sites is considered to be one of the most innovative practices of
marketing potential of which to target global audience is huge.
Marketing through new
technological application
In the recent years we have
witnessed number of mobility brands to come up with completely new range of
software and product applications that paved the way for a new attitude towards
marketing initiatives. Today it is a well-known fact that research in the user
friendliness of the interface, operating platforms and content applications
paved the way for the success of many large companies like Apple, Samsung, etc.
This new approach of incorporating technological innovations into the marketing
strategy is one of the most innovative marketing practices in the present era.
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